I’m a Brooklyn-based copywriter and creative director who builds brands with brains, guts, and a little weirdness when warranted. Over the last decade, I’ve written for everything from trucks and condoms to streaming services, financial giants, and global health campaigns — always chasing the heart of the story, whether it’s meant to make you laugh, cry, or click “play.”

I’ve led creative across just about every medium — TV, digital, UX, social, experiential — and for brands like Ram, Trojan, Lysol, SlingTV, Liberty Mutual, Dettol, and California Lottery. I've pitched against AORs (and won), concepted Cannes-worthy stunts with five-person teams, and helped define tone-of-voice systems from the ground up.

Most recently, I led brand voice at a climate-tech startup, building copy systems that spanned from marketing to product. Before that, I wrote emotional docu-campaigns for frontline healthcare workers, comedic snackable spots with Danny Trejo, and even the world’s longest phone tree for a winch.

Whether it’s user journeys or Super Bowl scripts, I bring creative that’s rooted in strategy, shaped by culture, and made to move people.