Role: Copy Lead
Company: Sensible Weather

Overview:
At Sensible Weather, a climate risk technology company, I led the development of a brand voice that transformed complex climate data into relatable, customer-centric narratives. Our flagship product, the Weather Guarantee™, offers proactive reimbursements for travelers when inclement weather threatens their plans, eliminating the need for claims or cancellations.

My Contributions:

Brand Voice Development: Crafted a cohesive and approachable brand voice that resonated across all platforms, ensuring consistency from marketing materials to user communications.

Content Strategy: Developed comprehensive content strategies that educated consumers about the benefits of the Weather Guarantee™, enhancing user engagement and trust.

Cross-Functional Collaboration: Worked closely with product, design, and marketing teams to ensure that all content aligned with the company's mission and effectively communicated the value proposition.

Impact:
Through strategic storytelling and clear communication, I contributed to Sensible Weather's recognition as one of Fast Company's Most Innovative Companies in the World. Our efforts led to increased customer satisfaction and a stronger market presence in the travel and hospitality industry.

Created with:

Head of Product: Kayla Colaizzi