Overview:
Let’s be honest: the best part of vacation? Vacation sex. But in 2020, with travel grounded by the pandemic, we knew people weren’t jetting off to tropical resorts — and that didn’t mean the intimacy had to stop. If anything, couples needed a spark more than ever.

Project Scope & Objectives:
In a proactive pitch to Trojan, we proposed reframing vacation intimacy for the reality of lockdown. Enter: Staycation Sex — a playful, modern twist on what it means to escape. We aimed to bring that same sense of spontaneity, connection, and fun right into people’s homes.

My Role & Solutions:
I helped concept and write the campaign, bringing a bold, flirtatious tone to life while keeping things grounded in real-life insight: couples still wanted to feel the magic, even if the setting was their own bedroom. Copy leaned into escapism, pleasure, and humor — with Trojan as the ultimate companion for keeping things hot at home.

Creative Hook:
Vacation sex became staycation sex — and Trojan made sure it didn’t just feel like a backup plan, but an invitation to get creative and connect, no passport required.

Outcome:
The idea resonated for its timing, tone, and cultural awareness. It gave Trojan a way to stay relevant during a weird, tough year — and reminded people that romance doesn’t have to go on hold when travel plans do.

Key Takeaway:
This project was all about pivoting quickly with cultural fluency and brand consistency. It showed how even the most playful ideas can offer genuine value — especially when they speak directly to what people are really going through.

The campaign resulted in

39.7MM Impressions

Over 8.5K Entries

and became an internal benchmark for ECRM across all of Church & Dwight brands.

Created with:

Executive Creative Director: Jamie Perruquet

Art Director: Brooks Hess